Category: Knowledge Portal

For small businesses, relying solely on social media platforms like Facebook to manage your online presence may seem convenient and cost-effective. After all, these platforms are free (apart from paid marketing or marketplace fees) and come with built-in audiences. However, this convenience hides a significant drawback that becomes glaringly obvious if you ever try to…

If you search Google for “hire a freelancer web developer,” Upwork often tops the list of results, right after the paid promotions. Many businesses are drawn to Upwork for website solutions, but is it truly the best option? While it might seem like a convenient platform, there are serious drawbacks that business owners should consider…

When you first decide to build a website, you’ll likely encounter a lot of new terms that might feel a bit overwhelming. But don’t worry—I’m here to walk you through the most common website terms for business owners. Save this page if you think it might be useful to revisit! Even if you’re planning to…

Whether to hire a website developer or build your own depends on your business specific needs, budget, and technical skills. This guide will help you make this decision, and ultimately get a user friendly and functional website.

Ongoing website maintenance is critical for keeping your business secure, your customers happy, and your growth on track. While maintenance requires time and effort, neglecting it can result in issues that slowly drive traffic away.

If you don’t need complex features like online booking, e-commerce, or custom forms, Facebook can be a simple, cost-effective solution. Additionally, businesses targeting a demographic that spends most of its time on social media (younger audiences, local communities) may not see enough return on investment from a website. For businesses built on community engagement, real-time…

Just like you wouldn’t let a customer walk into your physical store if it looked messy, outdated, or poorly maintained, your website shouldn’t look neglected either. In today’s digital world, your website is often the first interaction a potential customer has with your business—it’s your virtual storefront. That initial moment is crucial for communicating professionalism,…

When you’re building a website, one of the biggest decisions you’ll face is choosing the right content management system (CMS). A CMS is the backbone of your website—it allows you to create, manage, and modify content without needing to dive into the underlying code. Whether you’re a small business owner, blogger, or e-commerce seller, selecting…

Consider your long-term goals. If you want to expand your website later, potentially adding a shopping cart or third-party integrations, then keep in mind that migrating off of these platforms later can be pricey in inconvenient. Using these quick-build websites can come with limitations in terms of customization, scalability, and ownership.